Triton 47 › Money, work & society › After the PhD
Business tips
Index note people buy what they can't produce; advertising
People buy things because,
They cannot produce it
They don’t want to see the equipment and interact with it
They don’t have the time or skills to produce it
They lack the overall ability to produce it
similar applies to things that are bartered, exchanged, etc.
So in a business, the only things that will be sold are those which have demand, and those will be in demand by person’s desires and wishes and those who are willing to pay, at the grim reality of they can’t get it on their own. E.g. food (from grown crops bought from supermarket, rent as living space from built housing, but from home owners), land just existing limited amount of land earth has (can be bought and sold, but if not then it is usually through inheritance (legal) or dominance (war)),
unless of course, if its a niche to just spend money to get stuff, and in that case person is just a spendthrift.
So how does it work, why do you crave something? Its through advertising. Advertising enacts the utiliy of a product or a service through media which brain observes and modulates itself into wiring that it needs it, its one of the primal behaviors of human, I suppose.
Advertising is created through a product and its user, showcasing its usecase in a scenario, and distributed to public in limited time they spend to eat the ad.
Original: https://triton7777.wordpress.com/2025/05/28/business-tips/